Embracing the F U attitude isn’t being a mean or spiteful person as it may be perceived. It’s more of a mindset to protect yourself from the negativity that you as a #successful person may attract. Even if you are doing well the negative people will always dwell on your failures rather than your successes. Rather than build the biggest and best business in town and inspire others to grow with you the negs tend to tear everyone else down to be at their level... or they just tell you it’s impossible or you can’t do it. The fu attitude simply means when they say you can’t do it, you just think... oh yeah, f**k you! Just watch me do it!